The smartphones
that sit uncomfortably inside our pocket are now more powerful than the large
desktop computers from 10 years ago. However, many people will tell you that
these fantastic advances in technology are not always a sign of progress.
For example,
anyone that remembers the days when the tank like Nokia 3310 ruled the world
will scoff at our unusual modern ways. Back in simpler times, you didn't have
to worry about dropping your phone or constantly searching for a power socket
to charge your phone, and it even fit in your pocket.
You didn't feel
the need to have to search for a game that you somehow buried on page 7 of your
phone apps because the only game you played was called Snake. This was an era
where reliability and resilience were rated much higher than shiny new
gimmickry.
Sure, there was
a reversal of fortune when the iPhone appeared on the scene, and we fell in
love with mobile apps and screens that shatter just by looking at concrete.
Eventually, Microsoft infamously acquired Nokia's mobile phone business in 2014
for a whopping $7.17 billion in a move that would eventually be the kiss
of death for the Nokia phone as we knew it.
According to Evan
Blass, HMD Global Oy, the Finnish manufacturer with exclusive rights to
market phones under the Nokia brand have an interesting announcement on the
horizon. It appears there are plans to announce four handsets at Mobile World
Congress later this month including the much loved Nokia 3310 that many
still remember as the first phone they fell in love with.
HMD is expected
to unveil the phone that was first released back in 2000 at a launch event on
February 26 in Barcelona. The attractive price of €59 will aim this new
incarnation at nostalgic tech lovers who might want a second phone when they
expect more battery life and resilience at a music festival or camping trip for
example.
Although there
will be two new Android phones on display too, it seems the love of all things
retro will the Nokia 3100 will once again grab all of the headlines. Whether
it's original users getting all nostalgic or hipsters promoting ironic living,
there is clearly a lot of love for the 17-year-old phone.
We now live in
a digital age where sophisticated smartphones from all manufacturers all look
remarkably similar and are only separated by gimmicks. However, as users, we
don't necessarily want waterproof phones, with curved screens or the ability to
take live photos. The average user simply desires reliability, resilience and a
half decent battery.
Nobody would
seriously suggest returning to solely using phones that are nearly 20 years
old. But, I think this is a clear indication of what consumers feel are lacking
from their current generation of smartphones. There is an argument that if any
phone manufacturer added these two requirements we once took for granted to
their next model of smartphone, they could hit a winning formula.
Yes, we expect
our model of choice to be aesthetically pleasing and contain all the features
we know and love. However, savvy consumers have quickly realized that new
features are often just gimmicks to create fake selling points.
Maybe, we also
need to look in the mirror. Our desire for something new and exciting via
annual refresh rates is responsible for leaving less time to develop anything
genuinely new or exciting. Depending on your pocket size preferences, there are
small or plus-sized phones to cover all tastes. But, what have we sacrificed
along the way?
If we are
completely honest, our obsession with being face down into a smartphone was
almost non-existent in the days of Nokia reign. Our usage and expectations from
these tiny devices have progressed to epic proportions, and maybe this is an
inconvenient truth for those that look at the past through rose-tinted snap
chat glasses.
However, the
impending announcement of the Nokia 3310's return from the grave at the Mobile
World Congress in Barcelona certainly offers food for thought. What was your
first and favorite mobile phone? Are you tempted to pick one up to use the
second phone? Or do you prefer the past where it belongs?